Independent practice
Paid acquisition, bought one placement at a time.
BNG Media Hub is the independent media buying practice of Evandro Boing. I plan, launch and optimise campaigns on native advertising platforms, working publisher by publisher rather than audience by audience.
Placement inventory · publisher level
What I do
Campaign planning
Offer research, funnel structure and budget modelling before anything goes live. Every campaign has written stop conditions agreed in advance.
Placement optimisation
Native platforms sell inventory by publisher. The work is reading performance site by site and reallocating spend towards what converts.
Measurement
Server-side conversion tracking, so reporting reflects what actually happened rather than what a browser pixel managed to fire.
Editorial content
Pre-click and post-click pages written to platform policy, with claims kept within what the underlying sources support.
How I work
Slow to launch, quick to cut.
Most money lost in paid acquisition is lost in the first week, spent on inventory nobody has evaluated yet. I start small on purpose: a limited budget while the placement list gets cleaned, and only then a budget that can produce a decision.
Compliance is part of that discipline rather than an obstacle to it. Advertising policy exists because platforms protect the reading experience on the sites they represent, and campaigns that respect it get better inventory. Writing within the rules is cheaper than rewriting after a rejection.
Practice details
- Operator
Evandro Boing
- Based in
Campo Magro, Paraná, Brazil
- Markets
United States, United Kingdom, Ireland, Spanish-speaking Latin America
- Channels
Native advertising platforms and content recommendation networks
- Languages
Portuguese, English, Spanish
- Contact
Recent writing
Practical writing on movement
Practical routines and plain-language explainers on movement. Illustrated, free to use, and with no product attached to any of it.
Practical · 5 min
A five-minute morning mobility routine
Five illustrated movements that take the major joints through their range before the day starts.
Practical · 1 min
Movement breaks that fit a working day
Three movements you can do at a desk, in normal clothes, without anyone noticing.
Explainer
What stretching actually does
What the evidence supports, and what simply got repeated until it sounded true.
Anatomy
How a synovial joint actually works
Cartilage, synovial fluid and the capsule that holds the whole arrangement together.